Please join us for a coffee or vino next Wednesday 4th September at our Armadale boutique and see the next drop of Spring Summer styles before everyone else does!
R.S.V.P to Sofie: firstname.lastname@example.org / 03 9822 8484
So here she is folks!
As promised, here are the ‘after’ images of our beautiful new store in High street, Armadale.
It has come up even better than I thought possible. But I should have known it was always going to look beautiful with the very talented women at Mim design on board. Thanks especially to Alicia Mattingley, Felicity Day and Mim Fanning for your hard work and patience with me!
Thanks also to Emma Davis from House and Universe for her rather suburb window installation. Lots of red paint tins were killed for this job.
… and to Armelle Habib for her stunning photography.
Now I’ve just got to work hard making sure my shoes can live up to their beautiful new surroundings. I am up for the challenge!
The big news around here is that we’re turning our Armadale POP-UP shop into a permanent store!!!! Yes – the first official HABBOT STORE! As you can imagine, this is a pretty MAJOR event for me!
We’ve been lucky enough to work with the very clever clogs at Mim design to prepare the fit-out concept for the new store. They have such a beautiful array of projects up their sleave, and I’m hoping ours will be yet another striking notch in their belt! (I’m not sure where all of these wardrobe references are coming from today! Maybe all the excitement surrounding the notion of a permanent home for habbot is getting the better of me!)
Here is a simple before image of the space, and an artist’s impression of the finished store. I look forward to showing you the real after shots in a few weeks’ time! The works begins on Monday. Bring it on.
You’ll find us at 1011 HIGH STREET, Armadale VIC 3143. 03 9822 8484
We’ve reached the End Of Our First Full Financial Year for habbot – and what a first financial year it’s been. By setting up no less than four pop-up shops …. partnering up with some great new wholesalers … and exploring some innovative on-line avenues we think we’ve got a much better idea of where habbot belongs in the community than we did when we sold our first pair of shoes back in Feb 2011.
So THANK YOU all very much for helping us get here … we can’t wait to see what happens in 2012-13 … and to celebrate we’re running three weeks of ‘THANK YOU’ events and activities.
We’ll be offering you the chance to win lots of great little pressies including magazine subscriptions, gift vouchers, chocolate (of course) … along with some ‘habbot’ related special treats as well. That’s in addition to the fantastic reductions in place across all styles, and the opportunity to participate in our first on-line ‘sample sale’!
(And make sure you tick the ‘display in news feed’ under the like button so you don’t miss a thing!)
My guys in Italy are currently putting the finishing touches on the summer collection titled ‘The Picnic’ … after the 1955 film.
Normally I would be there with them, but a few events back here meant that I couldn’t be in two places at once so I am relying on the wonders of technology to keep me very much in the loop. In other words, there have been many photos and video skype calls sent back and forth over the past two weeks.
Here are a few of them for your viewing pleasure! (Let’s just say that my guys are much better shoe makers than they are photographers!)
Can't wait for their pastel goodness to arrive here in early August.
It’s great to be back home after one of my busiest trips to Italy to date. I was working on prototypes for autumn winter 2013, and here are a few pics of what took place.
After visiting all three local tanneries we finally found the gold specchio leather I wanted to use for a lace-up and loafer style. As you can see I was pretty excited about it and got down for a bit of “where’s wally” with my gold top against the amazing ‘mirror’ leather.
Here are the first round of design ‘covers’ – which are just the designs drawn onto their last shapes to give a good 3D representation of the shoe. You can see here that I’m going with some classic detailed dress styles for AW13, but can’t wait to bring them out of their shell with an unusual colour palette. You can expect lots of kid suede, specchio leather and some pretty brilliant printed pony.
One of my favourite stages of the early design process is finding the perfect heel. Traipsing around the local heel makers can be a tiring business, but the heel shape dictates the entire silhouette of the shoe and can really make or break a style so it’s very exciting to find the perfect block to use. (Here’s one for all those mid-heel requests we’ve had coming through!!! See, I'm listening.)
Each evening there are lots of decisions to be made on my hotel bed ‘desk’ before getting back together with the guys to implement my comments the next day … so a fair bit of late night margarita pizza is involved. It amazes me that after so many trips now I still never tire of this national treasure.
I must admit I am quite a sucker for great store window and tend to really lose it over VM that follows a simple format yet, you guessed it, involves amazing colour. Clearly there is no shortage of that in Milan so here are a few of my favourite stores snapped on the way to dinner this week.
Louis Vuitton absolutely takes the cake with this arrow theme … to be honest they can’t really put a step wrong when it comes to their windows … and this rotation is no exception.
Prada stopped me in my tracks with their fruity luggage arrangement … but it definitely has a LOT to do with the loafer slippers on show. Um, excuse me, can someone please bring me a chair I need to sit down.
Ferragamo and Valentino show what you can achieve with simple mannequins and great lighting … and um some pretty spectacular product!
Most of the stores in this street (Via Monte Nepoleone) and surrounds are big label stores for obvious reasons, but some of the ‘lesser known’ stores put on an equally fine show.
We happened to be in Milan on the day that the Marni for H&M collection was released. I couldn’t help but get in on the action! It was a pretty big deal as you can tell by the advertising on the side of the duomo!
I hear there were wrist bands and ‘allocated time slots’ in London stores … but they took a much more Italian approach in Milan (chaos!) All women’s lines were sold out by 2pm that day.
The Marni mania was cause for a calming drink on the roof-top terrace of La Rinascente department store which overlooks the Duomo spires … as all good tourists would know! (And a pic of my purchases in situ).
More to come from our ‘time out’ in Italy as we make our way down South to work on next Winter’s collection.
I am very excited to report that our Winter Collection has just arrived from Italy after five long weeks at sea.
Prahran VICTORIA 3181
ph: 03 9077 7002
Andrea at “Andrea Gold “
ph: 03 9428 1226
Jess at “The Assembly Hall”
ph: 03 9397 6928
Raea at “Sycamore”
ph: 03 9596 1881
Tamara at “Perugia”
367 Glenhuntly Road
Elsternwick VICTORIA 3185
ph: 03 9523 6803
Jo at “Cloud 9”
11 South Concourse
Beaumaris VICTORIA 3193
ph: 03 9589 3105
Rae at “Tinky”
ph: 03 9522 8888
Megan at “Habbot pop-up store”
ph: 0488 005 750
And for you lovers of the on-line shopping experience there’s
They’ve each curated the collection in their own special way, so make
sure you give them a call to check if they have the shoe you’re looking
for … or just turn up and be surprised!