Samples arrival

Friday, July 23, 2010

This week has been a big one for me with the arrival of my full collection of colour samples! I'd become a bit antsy about seeing them, as they've been delayed a couple of weeks, so their arrival was an exciting and champagne-popping worthy moment for us all!

Here are a few pics of the first bunch of flats. Ballerina's (60% of my lovely survey participants nominated the ballet as their shoe of choice!) ... and my personal favourite - the flat boot!

Please excuse the shonky photography. The collection is getting shot by a 'qualified' photographer next Tuesday - so I'll post some cleaner images of more styles after that.

So I'm off now to get busy preparing for the range 'sell-in'. It looks like we'll be approaching more 'specialty shoe shops' than I anticipated thanks again to my survey results. I was surprised to find that 63% of participants buy their shoes in shoe shops (I expected 'clothing boutiques' at 16% to be much higher!!) Ahhh .... the wonders of statistics!

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