Behind the scenes winter 2015

Apart from designing the shoes, which is an incredibly intense and solitary process, my favourite part of each campaign is the photo shoot.

Conceptualising, planning and working with incredible creative talents to show off habbot shoes in all their glory is so fulfilling… getting a little teary now!


For Library 2015, we joined forces with the exceptionally talented Heather Nette-King to style the shoot and photographer extraordinare Mike Brown. I applaud both for their creative talents, eye for detail and also their patience!

And finally the family affair wouldn’t be complete without my husband Dan taking and compiling the ‘Behind the Scenes’ video. I hope you enjoy.